Japanese lingerie company Yummy Mart has collaborated with The Pokémon Company International, which has seen its sister brand Peach John design a limited Pokémon Collection largely inspired by Pikachu.
That assorted clothing range has pyjamas, a poncho and eye mask, with the resulting collaboration having been described as one “full of surprises.” The most eye-catching addition is the bra stuffed with Pikachu plushes, although it is clarified that only three pieces have been created and they aren’t being made available to purchase.
The move, as expected, was made to help celebrate 20 years since Pokémon first launched in Japan, which is a landmark milestone for the brand. Yummy Mart are to run an Instagram competition in-store, which will run between Wednesday 20th April – Sunday 8th May 2016. Those that use the #YM_PIKACHU hashtag will be entered into a lottery to win special prizes.