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SEGA of America and G FUEL have teamed up to create a new crossover flavour with Sonic the Hedgehog, Sonic’s Peach Rings.

This has been created in partnership with SEGA and will be “bursting with peach gummy flavour,” and promises to “give gamers everywhere the extreme energy and focus that they need to catapult past perilous platforms, defeat Dr. Eggman and save the world.”

“We’re ecstatic to partner with such an established energy drink company in the gaming community to bring Sonic’s Peach Rings to market,” enthuses SEGA of America manager of licensing Michael Cisneros.

“Sonic the Hedgehog has always been a character that embodies perseverance and endurance, which are qualities that are central to G FUEL’s product. We can’t wait for Sonic fans to enjoy it!”

G FUEL founder and CEO Cliff Morgan adds: “When I think about some of the classic icons in gaming, nothing comes to mind faster than Sonic the Hedgehog. That’s why we’re thrilled to team up with SEGA and introduce our fans to the winning combination of the world’s fastest hedgehog and the world’s best energy drink for gamers.”

The G FUEL crossover flavour Sonic’s Peach Rings will be made available in the United States in 16 oz G FUEL Cans from 12th August 2020.

It will also be made available in the United States and Canada in powdered form in 40-serving tubs and limited-edition collectors boxes, which include one 40-serving tub and one 16 oz shaker cup from 19th August 2020.

Alex Seedhouse

Alex Seedhouse

After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.