Nintendo Files Super Nintendo World Trademark


Nintendo has filed a trademark for Super Nintendo World with the United States Patent and Trademark Office (USPTO).

The trademark application was filed on Wednesday 24th May 2017, with the standard procedure to see it “assigned to an examining attorney approximately three months after filing date.”

This relates to the company’s newfound partnership with Universal Parks & Resorts, that will see Nintendo-themed areas built at Universal Studios Japan, Universal Orlando Resort and Universal Studios Hollywood.

These will be “expansive, immersive and interactive” areas that “will be highly themed and authentic environments filled with multiple attractions, shops and restaurants,” with the ambition to make visitors feel as if they are playing inside their favourite games.

Super Nintendo World was revealed as the first Nintendo themed area, that will open at Universal Studios Japan in time for the 2020 Tokyo Olympics.

It will have “expansive and multilevel environments filled with unprecedented, state-of-the-art rides, interactive areas, shops and restaurants, all featuring Nintendo’s most popular characters and games,” with, unsurprisingly, the Super Mario series to be heavily featured.

“We are constantly amazed how the park developers are bringing the essence of our games to life in the real world. Together, we are building it with an eye for what the guests will actually experience,” Shigeru Miyamoto had enthused about the collaboration. “We are working very hard to create attractions that can be equally enjoyable to anybody regardless of age. Since we’re really bringing the world to life I think Mario will feel like he finally came home!”

[Thanks, NeoGAF]
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