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Nintendo of America CEO and President Reggie Fils-Aime has once again weighed in on the surge in popularity of Apple’s App Store available for its iPhone, iPod Touch and iPad range of products, describing the content as being “inexpensive games that are candidly disposable from a consumer standpoint.”

He believes that such low-priced content is also potentially damaging for the games industry, as consumers opt to pay a few dollars rather than purchasing full retail releases for their consoles and handhelds.

“I actually think that one of the biggest risks today in our industry are these inexpensive games that are candidly disposable from a consumer standpoint,” Fils-Aime explains. “I actually think some of those games are overpriced at one or two dollars but that’s a whole different story.”

He continues, “Angry Birds is a great piece of experience but that is one compared to thousands of other pieces of content that for one or two dollars I think actually create a mentality for the consumer that a piece of gaming content should only be two dollars.”

Alex Seedhouse

Alex Seedhouse

After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.