DeNA’s deal with Nintendo seen as “the most crucial partnership”


DeNA West CEO Shintaro Asako recently discussed the company’s plans with Nintendo at Pocket Gamer Connects in San Francisco.

As the late Nintendo president Satoru Iwata had previously confirmed, the first game produced between the two companies will be out by the end of 2015. Then, four more are to arrive before March 2017.

“I understand some people like RPGs, casual games. That’s why we decided to work together to create five games, hitting on different genre-utilising IPs,” Asako shared.

“We want to make sure out of those five IP that we can end up attracting hundreds of millions of people.”

Despite having worked with licenses such as Transformers, Disney and Marvel, he described the deal that they have struck with Nintendo as “the most crucial partnership.” Although it also results in a significant challenge to them both, as “people are expecting a lot.”

[Thanks Pocket Gamer]

Written by
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

Leave a Reply

Lost Password

Please enter your username or email address. You will receive a link to create a new password via email.