Wii U becomes profitable with a single game purchase


Nintendo managed to raise a few eyebrows when they stated that they would sell the Wii U at a loss.

Yet Nintendo of America president Reggie Fils-Aime has now stated that if a consumer purchases another piece of software with the console, this returns the console to profit. And, let’s face it, who isn’t going to do that?

“As soon as we get the consumer to buy one piece of software, then that entire transaction becomes profit positive,” Fils-Aime revealed to Mercury News.

“In the end, the business model is still to drive the install base of hardware, and then to drive a strong tie ratio with all of the other software and experiences for the consumer. And if we’re able to do that, then we will create significant profit for the company.”

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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