Reggie: Fan petitions “doesn’t affect what we do”


Fan campaigns such as Operation Moonfall and Operation Rainfall “doesn’t affect” the business decisions that Nintendo make, according to Nintendo of America president Reggie Fils-Aime.

Whilst acknowledging that the company are aware of them, he reasoned that they must evaluate the costs involved in localisation and whether they can make enough money in return from such investment, commenting: “The thing we know [about petitions] is that 100,000 signatures doesn’t mean 100,000 sales.”

“I have to tell you — it doesn’t affect what we do,” Reggie explained to Siliconera. “We certainly look at it, and we’re certainly aware of it, but it doesn’t necessarily affect what we do. I’ll give you an example. I mentioned earlier that our head of product development had a bet on X versus Y — we also had a bet around localising Xenoblade.”

“I wanted to bring Xenoblade here. The deal was, how much of a localisation effort is it? How many units are we going to sell, are we going to make money? We were literally having this debate while Operation Rainfall was happening, and we were aware that there was interest for the game, but we had to make sure that it was a strong financial proposition.

He closed, “I’m paid to make sure that we’re driving the business forward—so we’re aware of what’s happening, but in the end we’ve got to do what’s best for the company. The thing we know [about petitions] is that 100,000 signatures doesn’t mean 100,000 sales.”

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