Octopath Traveler was the best-selling game across the United States in July 2018, becoming the second consecutive month that a Nintendo Switch exclusive was able to top the software sales chart after the demand that Mario Tennis Aces was met with.
“July 2018 was a big month for Nintendo. Nintendo Switch was the top-selling hardware platform, Octopath Traveler the best-selling game, and Nintendo took top software publisher honors,” NPD Group US video games industry analyst Mat Piscatella revealed.
“Nintendo Switch is the only platform showing year-on-year growth in full game dollar sales with gains of nearly 70 percent when compared to a year ago. Year-to-date sales of full game software on Nintendo Switch have more than doubled when compared to a year ago.”
That, unsurprisingly, has allowed Nintendo to remain the top-selling full game software publisher in July, as well as in 2018 year-to-date.
Such success carried across to Nintendo Switch, which was the “best-selling hardware platform in both dollars and units sold.”
July was the seventh month that the portable home console has led in hardware sales since launch, and, the unit sales for the month alone, were the “highest point for a July month since 2009.”