Nintendo president and representative director Shuntaro Furukawa has expressed that the Nintendo Switch Online service has “had a good launch,” but it is important for the company to boost its appeal to consumers.
That will come, Furukawa explains, from enhancing the content that comes with the service, although, somewhat disconcertingly, he adds that effort “will be measured in years.”
“We think Nintendo Switch Online had a good launch, but the service has only just begun, so we have no plans to disclose any current subscriber ratios or number of subscribers at this time,” Furukawa acknowledged in a Q&A at the company’s recent financial results briefing.
“Our objective for launching the service is to bring ‘More Games. More Features. More Fun.’ to Nintendo Switch. Our focus at this point is on boosting the appeal of the service. We need to further enhance the content of the service for the subscriber base to reach a certain size, so that is what we’re working on, with the understanding that the time it will take to do so will be measured in years.
“As for the kind of service this will develop into in the future, Nintendo Switch Online is essentially a digital service, but we are also offering controllers specifically for use with Nintendo Entertainment System – Nintendo Switch Online exclusively to subscribers of the service. We see the need to develop the service beyond being merely digital, in ways play to our strengths as a company that operates an integrated hardware and software business.”
The pricing plans for Nintendo Switch Online are £3.49 ($3.99) per month, £6.99 ($7.99) for three months or £17.99 ($19.99) for 12 months.
There is a 12 month Family Membership for £31.49 ($34.99) that allows a Nintendo Account holder to “invite up to seven others to join a family group” that will all have access to Nintendo Switch Online.