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Nintendo surprised the world when they announced their partnership with DeNA to pursue their mobile strategy last week, although president Satoru Iwata was keen to reiterate the company’s commitment to dedicated gaming hardware.

That came in a brief discussion about their “new hardware system with a brand-new concept,” currently attributed to the development codename NX.

“As proof that Nintendo maintains strong enthusiasm for the dedicated game system business, let me confirm that Nintendo is currently developing a dedicated game platform with a brand-new concept under the development codename ‘NX’,” Iwata had shared. “It is too early to elaborate on the details of this project, but we hope to share more information with you next year.”

That hasn’t stopped the media trying to draw any more information from Iwata in interviews following the conference, although he has only suggested that Nintendo will look to “surprise players” as they have always done.

“However, if you only expand upon existing hardware, it’s dull,” Iwata discussed with Nikkei (via Kotaku). “In some shape or form, we’re always thinking about how we want to surprise players as well as our desire to change each person’s video gaming life.”

What we do know is that NX will support a new membership service developed by Nintendo and DeNA, which will replace Club Nintendo once it goes out of action later this year.

“Nintendo, together with DeNA, will jointly develop a new membership service which encompasses the existing Nintendo 3DS and Wii U systems, the new hardware system with a brand-new concept, NX, and smart devices and PCs, and Nintendo will be the primary party to operate this new membership service,” Iwata explained last week.

“Unlike the Club Nintendo membership service that Nintendo has been operating, the new membership service will include multiple devices and create a connection between Nintendo and each individual consumer regardless of the device the consumer uses. This membership will form one of the core elements of the new Nintendo platform that I just mentioned.”

Alex Seedhouse

Alex Seedhouse

After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.