Nintendo decorate Elephant & Castle with colourful knitting to promote Kirby’s Epic Yarn

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Elephant & Castle, voted the greyest place to visit within the United Kingdom, is set to receive a colourful Nintendo makeover in an attempt to brighten the area up in aid of promoting Kirby’s Epic Yarn.

YouGov research, commissioned by Nintendo, has found that 32% of Londoners voted Elephant & Castle the greyest place in the UK, beating Kings Cross, the South Bank, Slough, Birmingham and Milton Keynes to the prize. Nintendo has therefore decided to do something about it.

Nintendo will therefore take inspiration from Kirby’s Epic Yarn, due to release across Europe on Friday, as they attempt to deck Elephant & Castle in a colourful array of knitting for one day only. Kirby’s latest outing is set in Patch Land, a charming world made entirely of fabric, and sees the adorable little ball of pink yarn Kirby adventure through a beautiful quilted and embroidered landscape. The installation will be created by Knit the City.

“The research found that almost half of us play video games specifically to cheer ourselves up, and with this in mind we’re bringing the happy spirit of our latest game to inject some fun into the greyest area,” commented Rob Lowe, Senior Marketing Manager for Wii at Nintendo.

From 10 am tomorrow, visitors to Elephant & Castle can follow the woollen path from Elephant & Castle underground to a little part of Kirby’s world, where a Kirby-inspired installation will be on display throughout the day. also have the chance to take home a preview copy of the game, with Nintendo giving away 20 free copies so make sure you head over there!

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