Nintendo UK is focused upon maintaining Wii U momentum among consumers, aiming to drive console sales during Q1 2013.
This will be achieved by new software, supported by a continual marketing campaign that will continue to raise awareness regarding the unique uses of the hardware.
“We’ve got a very strong line-up, lots of titles and activities aimed at Christmas, but we’ve already got plans for Q1,” explains head of consumer marketing James Honeywell.
“Lots of new titles like Monster Hunter, but also repromotions and things like that. We definitely want to maintain momentum in Q1 – that’s our focus right now.”
Early releases next year will see Ninja Gaiden 3: Razor’s Edge, SiNG Party and Scribblenauts Unlimited join the Wii U software library. This will soon be followed by Monster Hunter 3 Ultimate, and LEGO City: Undercover.
Honeywell stated that Nintendo aims to “maintain that balance [between core and casual] throughout the quarter and onwards, for the duration of Wii U.”
“Nintendo always makes sure it launches games throughout the year,” he clarified. “We don’t really focus particularly on Christmas. We’ve got a strong line-up all the way through the year. We always have the marketing to support that. We have plans to take sampling all the way through the year.
“For us, it’s not just about [the] launch, it’s about building momentum and maintaining that over a long period of time.”