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Nintendo 3DS breaks UK pre-order record

Nintendo UK have announced today that the Nintendo 3DS has broken the company’s record for UK Hardware pre-orders, more than doubling figures achieved by the Wii in 2006.

Such news follows last week’s announcement by Amazon.co.uk that the handheld system had smashed its pre-order record for a games console in the UK.


When Nintendo 3DS launched in Japan on 26 February, 400,000 consoles sold in the first two days, and across the UK over 1,200 retail stores across the UK are poised to open their doors at midnight on Thursday to satisfy the demand from eager fans.


It will be HMV’s London flagship store at 150 Oxford Street that will play host to the official UK retail launch event, where the first official customer purchase will happen, with a performance by BRIT Award winner Plan B.

“The reaction to Nintendo 3DS has exceeded our wildest expectations,” comments David Yarnton, General Manager of Nintendo UK. “Glasses-free 3D entertainment has truly arrived. It’s almost certain that the number of Nintendo 3DS consoles sold on Friday will exceed the number of 3D televisions sold in the whole of 2010.”

He continues, “Until now 3D has been too expensive, too clumsy and too restricted,” said David Yarnton. “With Nintendo 3DS it’s mobile. It’s affordable. It’s glasses-free. And it’s here, now.”

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