EA: “Nintendo was dead to us very quickly” with Wii U


From declaring Wii U “a stunning breakthrough in gaming technology” to declaring that it was “out of sync” with the future of the company, EA’s changing attitudes toward the console have been well documented.

Now an internal source has reportedly said that the fallout was due to the console becoming “a kids IP platform,” which no longer matches any of the publisher’s output, apparently.

“Nintendo was dead to us very quickly,” an EA source reportedly said to CVG when asked about why they dropped support for the console.

“It became a kids IP platform and we don’t really make games for kids. That was pretty true across the other labels too. Even the Mass Effect title on Wii U, which was a solid effort, could never do big business, and EA like Activision is only focused on games that can be big franchises.”

I’d argue that Mass Effect 3: Special Edition didn’t sell well on Wii U for reasons other than this. Mainly for being seen as a lower value proposition to the Mass Effect Trilogy that saw release in the same month at a cheaper price and non-commitment to releasing the game’s downloadable content on the console, let alone a lack of marketing activity behind it.

And, in Activision’s defense, they’ve continued to bring the weight of franchises such as Call of Duty: Ghosts and Skylanders SWAP Force to the console. So, go home EA. You’re drunk.

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