Call of Duty: Modern Warfare 3 has achieved $1 billion worth of sales, according to the latest records from Charttrack and retail customer sell-through information.
Activision’s blockbuster release was able to achieve such a significant milestone in just 16 days, surpassing the record previously set by James Cameron’s feature film “Avatar”, that hit $1 billion in 17 days.
The Call of Duty community encompasses more than 30 million gamers, with over 6 million players subscribed to the Call of Duty: Elite service.
“Engagement of our Call of Duty audience continues to rise around the world” commented Bobby Kotick, CEO of Activision Blizzard. “Call of Duty as an entertainment franchise has made an indelible mark on popular culture and its broad and continued success is further validation that audiences increasingly value interactive experiences over passive experiences.”
“Call of Duty has become that rare entertainment franchise that transcends its own genre. Core gamers love it, as our stellar reviews show. But every year, new people are drawn into Call of Duty,” adds Eric Hirshberg, CEO of Activision Publishing. “And while the franchise continues to set records, our fans still seem to want more, demonstrated by our record setting start on Call of Duty Elite . We are committed to helping everyone connect, compete and improve their game, Call of Duty style.”