Call of Duty: Modern Warfare 3 has broken day-one sales records with over 6.5 million units, amounting to over $400 million, across North America and the United Kingdom alone during its first 24 hours of release.
Last year, Call of Duty: Black Ops recorded an estimated day-one sell-through figure of $360 million, and Call of Duty: Modern Warfare 2 set day-one records with estimated sell through of $310 million.
“We believe the launch of Call of Duty: Modern Warfare 3 is the biggest entertainment launch of all time in any medium, and we achieved this record with sales from only two territories,” commented Bobby Kotick, CEO of Activision Blizzard. “Other than Call of Duty , there has never been another entertainment franchise that has set opening day records three years in a row. Life-to-date sales for the Call of Duty franchise exceed worldwide theatrical box office for “Star Wars” and “Lord of the Rings,” two of the most successful entertainment franchises of all time.”
Eric Hirshberg, CEO of Activision Publishing adds, “Call of Duty is more than a game. It’s become a major part of the pop cultural landscape. It is a game that core enthusiasts love, but that also consistently draws new people into the medium. It is the most intense, adrenaline pumping entertainment experience anywhere. I would like to thank our incredible teams at Infinity Ward and Sledgehammer Games for making a brilliant game. But most of all, I would like to thank our millions of passionate fans worldwide. We made this game for you.”