Nintendo UK are preparing to market Animal Crossing: New Leaf as a flagship release next month, MCV report.
Alongside booking additional advertising, the company have prepared a substantial television campaign to promote the Nintendo 3DS exclusive.
Recent weeks have also seen the publisher launch official websites for the game, as well as social media channels.
“We’re excited to be bringing Animal Crossing New Leaf to the UK,” Nintendo UK product manager Roger Langford began. “It’s our biggest focus for 3DS this summer. We’re looking forward to exciting both existing fans and introducing new comers to the franchise.”
He continued, “We’ll have a large TV campaign from launch which will run across the summer and we’ll be supporting it via press in both gamer and kids titles. The launch of the Facebook and Twitter pages means momentum is already starting to grow.
“Handheld is the natural home for Animal Crossing as it’s very much a game that players want to dip in and out of.”