Analyst: Nintendo “behind the curve” in online strategies
Nintendo is “behind the curve in its online and cloud support strategies,” according to senior principal analyst and head of games
at Screen Digest Piers Harding-Rolls.
Having launched their new online service, Nintendo Network, the company has demonstrated a renewed vow to connect their install base. Yet this isn’t enough of a significant effort apparently, with Microsoft and Sony continuing to outpace them through Xbox Smartglass and PlayStation Mobile initiatives.
“We believe Nintendo looks increasingly isolated in the market,” Harding-Rolls remarked. “It does not have the luxury of a wider device ecosystem play such as Sony, Apple or Microsoft and it is behind the curve in its online and cloud content strategies.
“We would like to see Nintendo be more aggressive in ‘hinging’ off its devices using its online platform – Nintendo Network – onto third-party devices as Microsoft is starting to do with Xbox Smartglass and Sony is doing with PlayStation Mobile.
“Neither of these solutions is significant at present but it does show that these companies are willing to engage users on the most popular third-party connected devices to drive relevance for their own products.”