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You may have increasingly seen celebrities challenging one another to be showered in ice cold water over the past few weeks, and while hilarious to watch their reactions it is serving a far greater purpose.

It’s all part of a social media campaign run by The ALS Association, looking to raise awareness about Lou Gehrig’s Disease. It’s stirred a phenomenon, with everyone looking to take on the ALS Ice Bucket Challenge. Now, Nintendo of America’s Reggie Fils-Aime has been nominated to get involved.

Xbox’s Phil Spencer had been challenged by Markus “Notch” Persson, and, by successfully responding in 24 hours as you’ll see below, has chosen Sony’s Shuhei Yoshida, Valve’s Gabe Newell, and Reggie to participate. We know that only one body out of those three is truly ready, so hopefully we’ll see a response soon enough.

For more information, check The ALS Association’s website.

Alex Seedhouse

Alex Seedhouse

After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.