Wii U leads Nintendo’s Christmas advertising in Japan


Nintendo has kickstarted the company’s efforts to promote their products across Japan in the lead up to Christmas, seeing the Wii U squarely placed as the early focus.

Their “Atsumareba” advertising campaign emulates one that Nintendo similarly ran for the Wii, in which they highlighted games that can bring together friends and family throughout the holiday season.

Following that trend, Nintendo are pushing Wii Sports Club, Super Mario 3D World and Wii Party U as such games, the advert seemingly taking direction from the early “Wii would like to play” campaign that struck a chord with consumers those many years ago.

You can see it in action here, just hit the icon below the main image on the right-hand side.

Written by
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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