Union J change band name to celebrate Pokémon X & Y launch

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As promised earlier in the week, Union J held a press conference today at which they announced how they would help celebrate the worldwide launch of Pokémon X and Pokémon Y.

Coinciding with the release date on October 12th, the former X Factor semi-finalists will change their name for Union XY by the day – a suggestion supposedly made by band member George Shelley.

“We’ve always loved Pokémon and it was a massive part of my childhood, I’m hooked on it,” explained George.

“When I was telling the rest of the band how excited I was about playing Pokémon X and Pokémon Y, the idea to change our name just came to me. It’s so cool to be part of the game in some way; it feels like a natural fit.”

Each of the band members are apparently fans, with Josh and George have brought their Nintendo DS systems to play Pokémon Black whilst filming the X Factor. JJ loves Pokémon Emerald, whilst Jaymi’s favourite game is Pokémon Crystal.

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