Ubisoft: Wii U “will find its public”


Ubisoft’s executive director for EMEA territories Alain Corre believes that the Wii U could still see success, if Nintendo lower the price.

“Always,” Corre responded to EDGE, asked if he would like Nintendo to cut their Wii U pricing. “We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure.

“I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.

“We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.”

Whilst sales haven’t set the world alight, Ubisoft still feels that they had plenty to gain from supporting the console from launch.

He continued, “It’s part of the Ubisoft DNA to be first on new technology and to innovate – and also release some games that have created some good momentum that we can use for the future.

“If we globalise all that we did and consider all of that then what we did on Wii U for launch was productive.”

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