Ubisoft: “We believe in Nintendo”


Despite disappointing sales throughout the console’s first year at retail, Ubisoft have reaffirmed that they will continue to support the Wii U, according to the third-party publisher’s EMEA managing director Alain Corre.

Their experience with Nintendo’s latest hardware has helped shape the enormously anticipated Watch_Dogs, with Ubisoft still sure that the company can reverse the console’s fortune.

“We believe in Nintendo,” he said. “Nintendo is a company that has proven in the last 30 years that they are able to fascinate tens of millions of gamers,” Corre explained to Polygon.

“Nintendo is a great game creator; they are magic to a lot of gamers. And we’ve had a lot of great experiences with Nintendo in the past, such as the Wii and the Just Dance franchise. It has become one of the major franchises on the Nintendo system and is growing on Wii U.

“The other reason is, we’re trying at Ubisoft, as a company, to be early on any new technology coming. We feel there are some interesting things we can create.”

Ubisoft were a key supporter of the Wii U early on, with ZombiU seeing majority of the attention as a launch title. Corre explains that it was a vital experiment for the publisher, into investigating what proves most successful within second-screen gaming.

“We have learned some interesting [things about] gameplay thanks to the Wii U,” he began. “With ZombiU last year, it was one of the first times we could explore asynchronous gameplay thanks to the second screen. When we look at that today, it’s also thanks to that we’ve been able to create gameplay for games like Watch Dogs.

“This kind of technology is thanks to the learning we’ve done on the Wii U tablet. So it helped us also to be quicker and to have today some of the best offerings in terms of second screen gaming.”

Can Nintendo still turn things around? He believes they can, but they need to be far more pushy in their approach.

He said, “What we wish is that Nintendo can put more energy behind the Wii U, and find a solution to put more machines in the hands of the consumers. We feel that this machine can find its place, we just need more push from them to help find the market.”

Leave a Reply

Your email address will not be published. Required fields are marked *