Ubisoft to spend £1m on Raving Rabbids advertising
Ubisoft are to spend in excess of £1 million to help turn their popular Raving Rabbids series into one of the industry’s leading kids brands within the UK.
The publisher is to promote upcoming Wii exclusive Raving Rabbids Travel in Time as well as a new Rabbids TV show and assortment of toys, MCV reports.
Both children and parents will be targeted, with TV spots set for a number of children’s channels including CiTV, Cartoon Network, Nickelodeon and Boomerang, and online advertisements placed on Cartoon Network’s website and children’s social network site, BinWeevils.
“These are brands that children really engage with and whose websites are real destinations for our target audience,” commented Ombeline Wallon, Brand Manager for Ubisoft UK. “In the UK, the Rabbids have sold over 1.3m video games since their first appearance and we expect our new title to build on this solid base.”
She continues, “The brand has also started to attract partners outside of video games which enables us to multiply our touchpoints with consumers, therefore increasing the fame of the Rabbids themselves. From the Renault Grand Scenic adverts in cinemas, to the series of collectable figurines and the recently announced collaboration with Aardman on a pilot for an animated TV show, the Rabbids brand is certainly gaining momentum.”
Raving Rabbids Travel In Time is due to release for Wii on November 26th within Europe.