Take-Two Interactive president Strauss Zelnick has praised Pokémon GO, after Niantic’s augmented reality app quickly became a worldwide phenomenon.
While acknowledging the success that was achieved in blending technology and creativity, Zelnick shared admiration in how receptive consumers have been after that was used with such a “beloved intellectual property.”
“It’s really exciting, and I think it shows what happens when you apply interesting technology and great creativity to beloved intellectual property,” Zelnick shared in Take-Two Interactive’s Q1 2017 earnings conference call.
“The key point here is the Pokémon property is something a whole generation has this incredible affection for. And that’s the real difference. This very technology has been used before in a title that kind of disappeared without a trace.
“What’s remarkable here is not the technology and not really the gameplay. What was remarkable was tying that to Pokémon. And how can you not be impressed by what they’ve achieved? It’s a wonderful achievement.”