Take A Look At The New Nintendo NY Store

As announced in early January, Nintendo World on Rockefeller Plaza in New York temporarily closed its doors for a month while a major renovation was made to the store.

That work has now been completed, with the store rebranded as Nintendo NY and having since reopened on Friday 19th February. Nintendo of America has since shared photos to celebrate the occasion, showcasing the new interior design that, among other changes, has added new Wii U and Nintendo 3DS demo units, a 15-foot gaming screen, and a large bronze coin at the store’s entrance with the new slogan: “Where everyone comes to play.”

Mario, Luigi, beloved voice actor Charles Martinet, Doug Bowser, Scott Moffitt and Rick Lessley were present at the ribbon-cutting ceremony, before the store was open for fans to buy exclusive merchandise over the weekend.

In this photo provided by Nintendo of America, Mario and Luigi unveil the remodeled Nintendo NY store during a ribbon-cutting ceremony on 19th February 2016. Joining the Super Mario Bros. (left to right) are Charles Martinet, the voice of Mario, and Nintendo of America executives Doug Bowser, Vice President of Sales; Scott Moffitt, Executive Vice President of Sales & Marketing; and Rick Lessley, Vice President of the Supply Chain Group.​

In this photo provided by Nintendo of America, Mario and Luigi unveil the remodeled Nintendo NY store during a ribbon-cutting ceremony on 19th February 2016. Joining the Super Mario Bros. (left to right) are Charles Martinet, the voice of Mario, and Nintendo of America executives Doug Bowser, Vice President of Sales; Scott Moffitt, Executive Vice President of Sales & Marketing; and Rick Lessley, Vice President of the Supply Chain Group.​

In this photo provided by Nintendo of America, Nintendo unveils the new Nintendo NY store, complete with renovated interior elements and design, on 19th February 2016.

In this photo provided by Nintendo of America, Nintendo unveils the new Nintendo NY store, complete with renovated interior elements and design, on 19th February 2016.

In this photo provided by Nintendo of America, Nintendo fans eagerly await to enter the grand reopening of the remodeled Nintendo NY store on 19th February 2016.

In this photo provided by Nintendo of America, Nintendo fans eagerly await to enter the grand reopening of the remodeled Nintendo NY store on 19th February 2016.

In this photo provided by Nintendo of America, Rinaldy G. of New York plays Mario Kart 8 using the Nintendo NY store’s upgraded Wii U demo units at the store's reopening on 19th February 2016.

In this photo provided by Nintendo of America, Rinaldy G. of New York plays Mario Kart 8 using the Nintendo NY store’s upgraded Wii U demo units at the store’s reopening on 19th February 2016.

In this photo provided by Nintendo of America, guests explore the remodeled Nintendo NY store at the reopening on 19th February 2016.

In this photo provided by Nintendo of America, guests explore the remodeled Nintendo NY store at the reopening on 19th February 2016.

Written by
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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