DFC Intelligence are optimistic about Nintendo scoring worldwide success with Nintendo Switch, forecasting that the console will “obtain cumulative hardware unit sales of 40 million by the end of 2020.” The market research firm has acknowledged concerns around the console’s ...

Nintendo NX could find wider success by targeting the “largely ignored” under-12 age group, according to DFC Intelligence. The market research company see Nintendo being positioned with a “tremendous opportunity” to capitalise on the situation, given Sony’s PlayStation 4 attracting ...

Strategic market research firm DFC Intelligence has starkly warned that launching Nintendo NX in 2016 “would be a mistake.” With Oculus Rift, HTC Vive and PlayStation VR all looking to make their mark, the research firm believes such competition for ...

DFC Intelligence analyst David Cole has lambasted Nintendo’s poor attempts to market either the Wii U or Nintendo 3DS XL last year. With so many different aspects to explain regarding the new home console, Nintendo’s marketing message has been convoluted ...

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