Nintendo UK are to part ways with 77PR, now on the hunt for a new consumer agency to help their activity around Wii U and Nintendo 3DS remain “fresh and innovative.” 77PR, Fishburn’s consumer arm, had handled the account since ...

Nintendo have enlisted aid from 77, after the company helped to launch the Wii U in December last year. They assume the mantle after Nintendo parted ways with Good Relations last year, and will now be responsible for handling consumer ...

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