Super Mario Run Hits 200 Million Downloads But Profit Remains Unacceptable


Nintendo president Tatsumi Kimishima has announced that Super Mario Run has been downloaded more than 200 million times worldwide.

It’s an impressive number, for sure, but the side-scrolling auto-runner starring the company’s moustachioed icon has still “not yet reached an acceptable profit point.”

To spur interest, last month Nintendo released a update version 3.0.4 that introduced the new Remix 10 mode, Daisy as a playable character, new courses, buildings and a Music Player.

“Super Mario Run has hit the 200 million mark for downloads. Overseas downloads comprise more than 90 percent of the total, and in spite of the difficulties in bringing a Japanese gaming application for smart devices to the global market, we were able to distribute a Mario game broadly, including to countries and regions not previously reached by our dedicated video game platform business,” Kimishima explained at the company’s six months financial results briefing.

“Our aim is for this application to be the definitive Mario application for smart devices. The major update to version 3.0 in September added, among other things, the new Remix10 mode to allow for shorter bursts of thrilling play. Thankfully, it appears that Remix10 and other updates have excited both consumers who have already purchased Super Mario Run as well as consumers who are downloading it for the first time. We also ran campaigns to foster more interest, including a special price offer for a limited period, to commemorate the release of the new version.

“Although we have not yet reached an acceptable profit point, we have learned a lot in terms of game development and deployment that we want to take advantage of moving forward.”

Super Mario Run is now available for iOS and Android devices worldwide.

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