Nintendo has announced that Super Mario Run has achieved 40 million downloads worldwide in the four days since it leaped on to iPhone and iPad.
The auto-runner has remained the top-ranking ranked first in the App Store’s free chart across 140 countries, and entered the top 10 grossing game chart in 100 countries.
It hasn’t been a perfect run, however. Despite Nintendo being clear about their pricing model before the game’s arrival, players have been particularly scornful over a false belief that they have been misled.
Super Mario Run‘s initial download is listed as being free on the App Store, although, once players have completed the first three courses, they are asked whether they would like to spend £7.99 ($7.99) on a one-time in-app purchase to unlock the full game.
Complaints go as far as to suggest Nintendo should have charged £0.79 per course which, ironically, would end up costing you more money. Other concerns centre on how the game cannot be accessed across Family Sharing, although that is likely more of a logistical issue with how the online leaderboard works.