Nintendo UK has shared that their marketing activities surrounding Super Mario Maker will rival will rival the level seen with Mario Kart 8 and Splatoon.
The Wii U exclusive will be supported by promotional activity throughout the remainder of the year, and will carry through into 2016.
“I’d say our marketing push is on the same kind of level as [Mario Kart 8],” Nintendo UK product manager Remy van Leeuwen shared with MCV.
“It’s really one of our big titles this year and it’s definitely in parity with Splatoon this year. Super Mario Maker is the next evolution in 2D Mario games. It’s not only here to shake up that formula, but also provide content that will delight the community.”
Super Mario Maker releases exclusively for Wii U in Japan today and worldwide tomorrow, on September 11th.