Steiff team up with The Pokémon Company for luxury Pikachu toy


It isn’t only Build-A-Bear Workshop that will be producing new Pikachu toys, with The Pokémon Company having also partnered with German plush toy manufacturer Steiff.

Known for their luxurious design, meticulous testing and inspection, this is a premium-priced alternative given that their 28cm tall Pikachu stuffed toy will set you back a considerable
45,000 yen (£240).

That not only reflects the care taken throughout the manufacturing process, but the high-end materials that the company chooses to use – most commonly alpaca, felt, mohair and woven plush, with either wood or glass used for the toy’s eyes.

Only announced for a Japanese release so far, 1,000 toys are to be made with pre-orders being taken on the GOODSMILE Online Shop, at Pokémon Center stores and on Amazon Japan. Steiff’s Pikachu toy will see release on 25th February 2016 across Japan.



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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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