Square Enix renew ‘Squaresoft’ and ‘Enix’ trademarks

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It has emerged that Square Enix have recently filed separate trademarks for Squaresoft and Enix, the names that the respective arms of the companies held before they merged in 2003.

Hachima Kikō reports that these were filed on 19th January 2015, and note that the names are classified under categories for any business distributing game software, dealing in gemstones or replicas, and household goods.

These renewals are likely to be nothing more than Square Enix protecting their previous brand names, still appearing whenever they reissue their legacy software – something that they have been readily doing across Virtual Console, PlayStation Store and smartphones.

Alex Seedhouse
After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.
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