SEGA and Sonic Team have announced Racing Around The World, a brand campaign that dedicates this year to the blue blur’s trademark characteristics of speed and attitude.
The campaign will support Sonic Racing CrossWorlds’ upcoming launch, uniting the community and encouraging you to tap into your full potential to go above and beyond.
To start the campaign, SEGA teamed up with Red Bull and their high-speed stunt driver Brandon Semenuk – three-time American Rally Association National Champion and five-time Red Bull Rampage Champion, and the first person ever to claim five Rampage victories.
The result is “the ultimate stunt racing film,” which they hope will excite you about the Racing Around The World campaign. The trailer introduces a new instalment in Red Bull’s series of stunt racing films, and hides fun Easter eggs from Sonic Racing CrossWorlds.
“Before I ever sat in a real race car, I was playing Sonic the Hedgehog, racing games, really anything with speed. That was my intro to racing. It all started with pixels and a controller, but the obsession with going fast was real from day one,” Semenuk explains. “Getting to work with SEGA on this project was full circle–bringing racing into more people’s hands the same way it started for me.”
SEGA/ATLUS vice president of brand marketing Marcella Churchill adds: “The Racing Around the World fan celebration embodies everything fans love about Sonic from his superfast speed, bold attitude, and ability to inspire fans to push their limits.
“Our partnership with Red Bull delivers a thrilling stunt racing film that brings key elements from the Sonic universe to life for fans worldwide. We hope it brings fans together and allows them to experience the excitement of the Sonic Racing universe like never before.”
You can expect new racing-inspired brand partnerships, upcoming mobile game events, merchandise, and much more, which you can keep track of through the official Racing Around the World website.
