Skylanders outselling all action-figure properties this year


Skylanders figures are outselling all action-figure properties across North America and Europe so far this year, Activision have shared.

And if that wasn’t successful enough, then the Skylanders property itself is outpacing all toy properties within the UK throughout the first half of the year, with the franchise having generated more than $1.5 billion worldwide to date.

“We began something very special with Skylanders, and the magic of bringing toys to life through a video game,” Activision Publishing CEO Eric Hirshberg comments. “But it’s not just about the game.

“We know the toys have to be just as creative and imaginative as the kids that play with them, and that’s why we’re so excited to bring even more innovations to this genre when Skylanders SWAP Force comes out in October.”

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