ShopTo and Tesco break Pokémon X & Y street date
ShopTo and Tesco have become the latest retailers to break the street date for Pokémon X and Pokémon Y, the consequence of which being that The Pokémon Company may never again consider a worldwide launch for the series.
Their carefully structured marketing, which has seen the company steadily announce new Pokémon and features since the games were announced back in January, has been scuppered in recent weeks, with leaks emerging from copies obtained early from retailers in Canada, Italy, and Dubai. A situation that Nintendo rushed to address in attempting to ensure that as many surprises were left for players to discover for themselves.
You only need to search on the Twittersphere to see that Tesco have been delivering copies as early as yesterday – three days ahead of the official release date – whereas ShopTo pre-orders have been dropping through letterboxes today.
Each will defend themselves by saying that their standard delivery estimates orders arriving within 1-3 days after dispatch, allowing for delays. Yet we we’re sure that The Pokémon Company won’t be best pleased by the situation.