Shelly Pearce appointed Nintendo UK Marketing Director

Nintendo UK have appointed Shelly Pearce as their new Marketing Director, previously having worked as the Head of European PR.

She replaces Dawn Paine who left earlier this year after a successful ten year tenure, to a new role as Vice President of Marketing at Universal Pictures UK.

James Honeywell, Ben Taylor and Jo Bartlett will all report directly to Pearce, who has been with the company since 1998.

“This is an exciting time to be joining the UK team with two major hardware launches on the horizon, Nintendo 3DS XL on 28th July and Wii U later this year,” Pearce commented.

“I started my Nintendo career as part of the UK team and it’s great to return as we start this new chapter in our company’s history.”

[Thanks Marketing]

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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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