SEGA has touched on their plans to celebrate Sonic the Hedgehog’s 25th anniversary in Toy World Magazine, an article listing the blue blur as a ‘hot property’ as the publisher looks to invite new licensing opportunities.
“With the continued roll out of the new CG series Sonic Boom, as well as new games and anniversary celebration events throughout the year, 2016 is set to be the best year yet,” the article reads.
While it continues to largely discuss merchandising plans, we learn about a Classic Sonic licensing programme that taps into the character’s heritage – a period that spans “across multiple iterations from pixel Sonic to comic book Sonic.”
SEGA are said to have “secured strong partnerships for the Sonic franchise,” which covers sectors such as toys, publishing, apparel and limited edition collectibles, but are looking to expand on that selection.
But, most importantly, the celebrations will last all year. “Branded events” are mentioned, and SEGA are looking to implement retail initiatives to ensure that they can try to get everyone reminiscing about the iconic character.