SEGA And Kidrobot Collaborate On Sonic 25th Anniversary Collection


Kidrobot has announced their new partnership with SEGA, which will see the designer toy producer and retailer launch a Sonic the Hedgehog 25th anniversary collection.

This will star the blue blur at moments spread across his illustrious career, with the line including a Sonic the Hedgehog Blind Box Mini Series, a Sonic the Hedgehog Blind Box Keychain Series and a Sonic the Hedgehog Medium Figure.

“Kidrobot is very happy to partner with SEGA,” shared Kidrobot’s vice president of product and marketing Allen Richardson. “We are excited to bring Kidrobot’s unique style and sensibility to their ever-popular Sonic the Hedgehog brand.”

SEGA of America’s senior vice president and Sonic the Hedgehog chief brand officer Ivo Gerscovich adds: “This collaboration brings together the fandom of pop culture icon Sonic the Hedgehog with the premier creative forces at Kidrobot. Fans across the world will be able to celebrate Sonic for years to come with this creative and fun partnership.”

The Sonic the Hedgehog 25th anniversary collection will release in stores and on in Winter 2016.

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