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Rumour: Wii U to cost $300, manufacturing costs $180

Nintendo will look to price the Wii U at $300 (approx. £190), according to Montreal-based news and culture site Forget The Box.

Having spoken to sources closely associated with the manufacture of Nintendo products, the site report that the Wii U components will cost $180, its tablet controller amounting to around $50. With the likes of labour, packaging, shipping and software costs not included within this, Nintendo will therefore aim for the console to retail at no less than $300.

“Cutting production costs to maximize profits is Nintendo’s main concern with the Wii U”, their source explains. “They are cutting costs in the Wii U’s hardware to build back confidence in investors. Nintendo wants investors to view Wii U as a less risky proposition.

“Nintendo chose an economical GPU and CPU that could keep up with the performance of today’s current consoles, but keep hardware costs down to maximize profits. Nintendo got a bargain price on the custom GPU and CPU that the Wii U uses.

“There is a bigger focus on downloadable content, applications, video content, digital distribution, and services to create a stream of revenue. Investors will be ecstatic with the news.”

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