Rumour: 3D Mario Wii U launching by October
Nintendo are preparing to go on a Wii U offensive ahead of next-generation console launches from their competitors, it has emerged.
Having spoken extensively with retailers in an effort to restore faith in the ailing console, executives describe Nintendo’s recovery plans as being “extensive” according to CVG.
It plans a steady stream of key first-party software, lead by Game & Wario and Pikmin 3 with the pinnacle being the arrival of a flagship 3D Mario title before October.
Whilst Wii U marketing activity has quietened, it is believed that executives were waiting until the recent Wii U system update was released to eliminate certain criticisms surrounding the console.
“From July onwards we will launch a succession of Wii U titles and we will promote these extensively until the end of the year,” Nintendo UK’s marketing director Shelly Pearce discussed.
“Marketing activity will include TV, print, online and PR as well as comprehensive experiential and social media campaigns.”
She continued, “We have a strong line up planned for Wii U in the second half of 2013 including the likes of Pikmin 3, Wonderful 101, The Legend of Zelda: The Wind Waker HD Wii U.
“We are looking forward to launching these in the UK and for the opportunity to showcase the full potential of Wii U.”