Rubin: Nintendo “irrelevant” as a console manufacturer


Another week and another waywardly negative comment about Nintendo, this time from former THQ president Jason Rubin who has deemed them “irrelevant as a hardware manufacturer in the console business.”

Such comments were spurred by his belief that Nintendo’s mistakes with Wii U will lead to Microsoft and Sony being able to draw large market share within the industry this generation.

Whilst the 3DS has been met with resurgent success, it can be said that the Wii U hasn’t yet been able to strike the same chord as the console’s predecessor.

“Nintendo is irrelevant as a hardware manufacturer in the console business right now,” Rubin discussed in Gametrailer’s latest Bonus Round episode.

“Before the hate mail comes in, I will say [Nintendo is] a worldwide treasure. There is no developer that will ever beat Miyamoto. It is a crime that we do not play those games on the systems that we have, as a community.”

It was a far less eloquent statement than the previous episode, in which Rubin commented: “Nintendo is a world treasure. Their games should be played by every child and many adults all over the world.

“However, they are not allowing us to reap that treasure because they are keeping it from us by forcing us to buy a piece of hardware. They need to get off their high horse, and they need to allow us to play these incredible games wherever we really are, not where they want them to be.”

Comments 1
  1. So who has more business creditability? The President of Sony Worldwide Studios who says that Nintendo is relevant for introducing youth to gaming or the former head of THQ who says that Nintendo is irrelevant as a hardware manufacturer.

    Personally, I think it’s one thing to claim that the manufacturer of the Wii U is irrelevant but entirely another to claim that the manufacturer of the 3DS is irrelevant.

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