Retailers seek Wii U price cut and call for new marketing strategy


In addressing ailing Wii U sales across the United Kingdom, retailers are calling upon Nintendo to encourage consumer interest through a change in marketing strategy and a price cut.

MCV’s Retail Advisory Board recently shared their thoughts about the current situation, explaining that can easily turn the console’s fortunes around if they act now.

“Wii U has not caught the public’s imagination yet,” Tesco’s games buying manager Jonathan Hayes explained. “We need a killer app to drive sales, and a big marketing push to clearly communicate what Wii U is all about – it will probably be better to focus on the premium edition to do this.”

Sainsbury’s games buying manager Gurdeep Hunjan adds, “A new strategy needs to be communicated and launched for Easter, the school holidays, the summer holidays and beyond.”

This was expanded upon further by ShopTo’s buyer James Rowson, who stated: “Nintendo needs to show there’s a wide range of games available and on the horizon so consumers see Wii U as a good long-term investment.”

Independent retailers also believed that a price drop would stimulate consumer interest, although this isn’t seen to be Nintendo’s only option.

“A price drop on the console or extremely competitive bundle options to encourage consumer take-up would be ideal,” commented Grainger Games’ commercial director Simon Peck.

With Barkman Computers’ Nick Elliot adding: “Lower prices should be led by Nintendo and publishers – not left to retail to discount down to the optimum price point.”

Yet during the company’s recent financial briefing, Nintendo’s global president Satoru Iwata reiterated that they had no plans to reduce Wii U’s pricing.

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