Retailers anticipate strong holiday season for Nintendo 3DS

Leading retailers have stated that they are anticipating a strong showing from Nintendo 3DS this holiday season.

Following the announced price drop in August and introduction of the new Flame Red model, Nintendo plan to lead the charge ahead of the Christmas period by releasing both Super Mario 3D Land and Mario Kart 7 for the handheld.

“The new, lower Nintendo 3DS price combined with a hot new color and big-name games will entice even more Target guests to get their hands on this first-of-its-kind 3D gaming experience,” comments Nik Nayar, vice president of Merchandising at Target.

GameStop President Tony Bartel adds “GameStop customers were excited about the Nintendo 3DS launch, and this lower price point should spark additional demand. With a solid back-half game lineup, the Nintendo 3DS price drop is well timed to drive consumer interest and purchases through the holiday season.”

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