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Reggie: Nintendo loves indies, learning how best to effectively support them

Nintendo of America’s Reggie Fils-Aime has declared the company’s adoration of independent developers.

Whereas WiiWare proved a mixed experience to attract support, Nintendo have progressively learned how to create an infrastructure to aid indies publish content and served up tools such as Unity and Nintendo Web Framework – the positive response being clear within the recent Nintendo Direct.

“The independent developer, especially those developers who have experience, who’ve shown real capabilities, we love those independent developers and what we’re doing is creating even more of an infrastructure for a brand-new independent developer, someone who’s never created content before, to be effective on our platform,” Fils-Aime explained to IGN.

“So it’s an area that we’re spending a lot more time and a lot more energy to create the infrastructure to help these developers publish their content and be effective. It’s something that we have had to learn how to do. Because our systems aren’t straightforward for a developer who hasn’t had a lot of experience.

“First, you want the tools to be able to create your content and bring it onto the system. That’s why we’ve announced the relationship with Unity. That’s why we’ve created the Nintendo Web Framework. Again, we’ve taken steps on the development side to make our system independent-friendly. Second thing we’ve done is we’ve created the merchandising capabilities, right? So when you’re on the eShop, how we promote and merchandise content.

“You’ll see that we’re merchandising indies’ content right alongside our content. There’s no separate area. There’s no challenge of discovery to find this content. That’s what the independent developers really love, because they know that consumers are going to the eShop looking for. If there’s a value program for some Virtual Console content, or if we’ve re-released a new piece of content, and right alongside that is going to be indies’ content. They love that.”

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