Reggie: “Nintendo has been declared dead so many times”


Nintendo of America’s president Reggie Fils-Aime has scorned media criticism regarding Nintendo being declared dead as “just noise.”

It can’t be disputed that, for whenever worry enters your mind regarding Nintendo’s fortunes, a spark suddenly ignites and they turn things around. For instance, the Nintendo 3DS this year has had an absolutely stellar line-up.

“I saw a video clip from 1990 or 1991,” Fils-Aime began explaining to IGN. “It was a clip off of Good Morning America. It was just before the transition here in the Americas from NES to SNES. The broad themes were, “Is Nintendo dead? Can they make the transition to the next system with other devices getting stronger?” They were talking about PCs. “Is the dedicated gaming system dead?” 1990 or 1991.

“This industry has been declared dead so many times. Nintendo has been declared dead so many times. It’s just noise.”

He continues, “Fundamentally, this is the entertainment business. If we entertain people, if we put smiles on their faces, they’re going to buy our products – hardware and software. They’re going to support our brands. We will continue to be a very effective and a very, dare I say, successful company. It’s about the content.”

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After starting out with a Yellow Game Boy and a copy of Donkey Kong Land, Alex once hid in his room to play The Legend of Zelda: Ocarina of Time one Christmas. Now he shares his thoughts on Nintendo Insider, keeping track of everything to do with Nintendo.

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