Nintendo of America president Reggie Fils-Aime has expanded upon news that the company are to start a YouTube affiliate program, explaining that it is being seen as a way to ensure that there is “great, compelling content” for their IP.
This will see them look to partner with key content creators, referring to their video with Mega64 who helped them present their plans for E3 2014.
“There’s no details that I’m going to share today, but what I will tell you is that we recognise that Nintendo IP is all throughout YouTube,” Reggie discussed with IGN.
“What we want to do is create a program where we’re able to work with the best YouTube creators, to give them access to information, access to content, access to executives to create content that’s gonna be compelling – and drive viewership for them, drive interest for us.
“And maybe a small example of what we did was the announcement video for the Digital Event with Mega64. Partnering with them, giving them access to our building, access to me, to create a fun piece of content, that’s our vision and what we’re going to be looking to do.
“Expect to see more details down the road, but it’s a way for us to make sure that there’s great, compelling content that takes care of the Nintendo IPs out there in the YouTube community.”