PS4 pricing “puts no pressure” on Nintendo for Wii U price cut

Sony provided a pleasant surprise when they shared that their next-gen PlayStation 4 would retail at a modest £349 ($399, €399), yet Nintendo of America president Reggie Fils-Aime has shared their pricing strategy “puts no pressure” on the house of Mario to react.

“It puts no pressure on us at all,” Fils-Aime explained to Kotaku. “Sony and Microsoft are going to do what they’re going to do. My bet is that there are going to be more announcements the closer we get to whatever their launch date is.”

However, he doesn’t feel that this should be Nintendo’s concern.

He continues, “From my perspective, I can’t focus on that. I have to focus on how we satisfy the needs of all of the consumers out there with Nintendo products? How do we make sure they understand our proposition? How do we make sure they’re excited about the software that we offer? And from that standpoint we’re going to let our competition do what they’re going to do.”

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