Pokémon Omega Ruby & Alpha Sapphire see strongest ever UK Pokémon launch
Pokémon Omega Ruby & Alpha Sapphire have smashed all previous records to celebrate the biggest launch for the series in the UK, according to GfK Chart-Track.
They became the highest new entry in this week’s sale chart, respectfully placing in seventh and eighth – although combined would have secured themselves third. However, that’s no small feat considering the amount of discounting taking place across the board over Black Friday weekend.
Still, their success has allowed them to celebrate the strongest Pokémon launch in the United Kingdom, dethroning 2011’s Pokémon Black and Pokémon White, and outpacing Pokémon X and Pokémon Y’s launch sales by a 17 percent increase.