Nintendo of America have seemingly turned to celebrities to help drive attention surrounding their Let’s Super Mario charity campaign.
Celebrating Super Mario’s 30th anniversary, the campaign encourages everyone to share their love for the mustachioed Italian by creating a video tribute. These should then be shared through the Let’s Super Mario website, where Nintendo’s portion of any generated ad revenue will be put toward a donation that the company are to make to Operation Smile.
Pharrell Williams and Justin Timberlake were joined by Scott Vener and Cara Delevingne’s beatboxing skills to share their take on the iconic Super Mario Bros. theme. The Instagram clip looks to have been taped as part of Pharrell’s collaboration with Apple Music’s Beats 1, although Nintendo will surely ask if a presumably longer version can be used to support a more charitable cause.